Market Research

                     Amid the covid-19 outbreak, people live in a world of uncertainty and anxiety. As a protective mechanism consumers become more cautious to mitigate risks. Right now, consumers’ trust is even more vital to brand success. Trust in a brand is the outcome of everything brands say and do. From Kantar’s brandZ studies, we have discovered that brands with a high Trust Index grew more and faster than others. Post pandemic, there is an increasingly important element that brands inspire trust among consumers. A new model based on global investigation investigates how and what people trust and presents 3 principles.